Premium microfibre car care

Drying,
refined.

Luxe Dry is a focused collection of purpose-built microfibre towels designed around the way you actually dry and finish a car — not around having the biggest catalogue.

Shop the collectionWhy three towels?
UK independent brandPurpose-built formatsReusable microfibre
Luxe Dry Apex 1600 drying towel
APEX 160060 × 90 cm · flagship dryer
1600 GSMOrange / grey twisted-loop
01
Full-size dryingCoverage where it matters
02
Controlled lower panelsA smaller towel near the ground
03
Interior & glassA lighter finishing towel
✓
Simple careWash, dry, reuse
The launch collection

Three towels.
Three clear jobs.

Every towel in the first Luxe Dry collection has a reason to exist. Start with the job, then choose the towel — not the other way around.

Luxe Dry Apex 1600
60 × 90FULL-VEHICLE FORMAT
The flagship

Start with the big panels.

Apex 1600 is the towel you reach for after the final rinse. Large enough for roofs, bonnets and broad upper panels, with the dense feel you expect from a premium drying towel.

1600 GSM
Twisted-loop construction
Orange / grey colourway
60 × 90 cm format
Explore Apex 1600
The Luxe Dry system

One oversized towel shouldn’t do every job.

The biggest towel is excellent until you reach a bumper, sill or lower door. That is why the range separates the main drying pass from the areas closest to the ground — then uses a lighter towel for finishing work.

1
Apex 1600Roof, bonnet, glass and large upper panels.
2
Compact 1200Bumpers, sills, mirrors and lower bodywork.
3
Interior & Glass 500Cabin surfaces, glass and lighter finishing work.
Apex 1600
Apex 1600 · full-size drying
Compact 1200
Compact 1200 · controlled drying
Towel finder

Choose the job.
We’ll show the towel.

A quick way to understand why the range uses different sizes and densities instead of asking one towel to do everything.

What are you working on?

Find your match

Pick the area you are cleaning or drying.

Close-up of Luxe Dry microfibre texture
Microfibre, explained simply

GSM matters. The job matters more.

GSM describes fabric weight per square metre. It is useful, but it does not tell you how practical a towel will feel around a bumper or whether you really need a drying blanket for an interior surface. Luxe Dry pairs weight with format and intended use.

1600FULL-SIZE DRYING
1200COMPACT DRYING
500INTERIOR & GLASS
The drying duo

Coverage.
Then control.

Use Apex 1600 for the large panels, then switch to Compact 1200 as you move down the vehicle.

£33.99£36.98
Apex 1600Compact 1200
Good to know

Before your first wash.

The larger towel gives you efficient coverage across broad panels. The smaller towel is easier to control around bumpers, sills and lower areas where an oversized towel can get too close to the ground.

Yes. A first wash helps remove loose fibres or residue from manufacturing and packaging. Wash microfibre separately from lint-producing fabrics and avoid fabric softener.

No. GSM is only one part of the towel. Size, weave and the job you are doing also matter, which is why the Luxe Dry range uses different specifications for different tasks.

It is positioned for interior, glass and lighter finishing work. Use a clean section of towel and the correct cleaning product for the surface.